The COVID-19 pandemic brought about a significant shift in outdoor recreation, with an unprecedented number of people turning to activities like golf, fishing, and pickleball. While some trends fueled by the pandemic have waned, the interest in outdoor activities has persisted, revealing a pressing need for innovation in the industry.
A Record-Breaking Year for Outdoor Participation
By the end of 2023, a record 175.8 million people participated in outdoor recreation, accounting for an astonishing 57% of all Americans aged six and older (Outdoor Industry Association). This surge in interest exposed the lack of innovation in various aspects of the industry, from booking systems to gear markets dominated by legacy brands.
Entrepreneurs Seize Opportunity
In response to this gap, entrepreneurs have been developing software-as-a-service (SaaS) solutions for hunting and fishing guides, AI-powered companies that find and book golf tee times, and e-commerce platforms for outdoor enthusiasts. Startups like AnyCreek, Mallard Bay, and Eastside Golf are redefining the way people engage with outdoor activities.
The Rise of Gear and Accessories
As more individuals take up new hobbies, there is a growing demand for specialized gear and equipment. Startups such as Malbon Golf, Nettie, and Recess are designing stylish and functional products that cater to this need. These companies demonstrate the potential for innovation in the outdoor recreation industry.
A Massive Market Opportunity
According to Rebecca Szkutak, a senior reporter at TechCrunch, "The market is massive… As Marc Andreessen famously said, ‘software is eating the world,’ but this is one of the last pieces of consumer spend that software hasn’t eaten. Consumers are demanding it." The outdoor recreation industry’s tech-driven boom presents a significant opportunity for entrepreneurs and investors alike.
Entrepreneurial Ventures in the Outdoor Recreation Industry
Some notable startups driving innovation in the outdoor recreation industry include:
- AnyCreek: A SaaS solution for hunting and fishing guides
- Mallard Bay: An AI-powered company that finds and books golf tee times
- Eastside Golf: An e-commerce platform for golf enthusiasts
- Malbon Golf: Designing stylish golf gear and accessories
- Nettie and Recess: Creating fashionable pickleball paddles
The outdoor recreation industry’s tech-driven boom is a testament to the power of innovation in addressing consumer needs. As more individuals turn to outdoor activities, entrepreneurs and investors are seizing opportunities to develop solutions that cater to this growing demand.
Related Topics:
- Venture Capital Trends
- Startups
- Outdoor Recreation Industry
About the Author:
Rebecca Szkutak is a senior reporter at TechCrunch, covering venture capital trends and startups. She previously wrote for Forbes and the Venture Capital Journal. Follow her on Twitter @rebecca_szkutak for the latest news in the tech industry.
Subscribe to TechCrunch Daily News:
Stay up-to-date with the biggest stories in tech by subscribing to TechCrunch’s daily newsletter. Add it to your subscription choices today!
Recommended Articles:
- Uber CEO Dara Khosrowshahi resigns from self-driving truck startup Aurora’s board
- These fintech companies are hiring in 2025 after a turbulent year
- Generative AI funding reached new heights in 2024
Stay informed about the latest developments in the tech industry by following TechCrunch on Twitter and subscribing to their newsletters.
