Introduction
In the ever-evolving landscape of influencer marketing, Indian startup One Impression has emerged as a significant player. With a platform that enables brands to connect with over 7 million content creators, the company has raised $10 million in a funding round led by South Korean gaming giant Krafton.
The Platform
One Impression is building an Amazon-like platform where brands can find relevant influencers for their marketing campaigns quickly and efficiently. The Gurugram-based startup boasts having more than 7 million content creators on its platform, ranging from micro-influencers in villages and tier-2 and tier-3 towns to large celebrities and even Bollywood actors.
The Platform’s Unique Selling Point
"We ensure the right pricing for every influencer, and as a platform, we ensure that as a brand, you get the best match and the best price for every creator that you work with," said Apaksh Gupta, co-founder and CEO of One Impression, in an interview with TechCrunch.
Co-Founders’ Vision
Founded in 2018 by Gupta and his brother Jivesh Gupta, One Impression works directly with content creators, agencies, and agents to offer brands a range of influencers to fit their requirements. This is unlike traditional influencer marketing agencies or creator discovery tools, where you typically find just a single source to pick.
"We’re bridging the gap between brands and creators. We’re trying to make the partnerships between brands and creators the most seamless, fastest, repeatable, and scalable," said Gupta.
Expansion Plans
One Impression is not limited to influencers from a particular genre, with creators in comedy, beauty, fashion, and DIY among other fields. The startup offers full-stack solutions ranging from discovery, pricing, and payments to compliance, government contracts, delivery, and performance tracking.
Currently, One Impression has enabled its platform for Instagram and YouTube and plans to unlock it for LinkedIn and Moj in India and TikTok for global markets over time.
"As different platforms continue to become important for any market, we will keep expanding our reach," said Gupta.
Funding Round
The $10 million funding round was led by Krafton, a South Korean gaming giant. This investment is expected to help One Impression grow its average revenue rate to $40 million.
In 2022, the startup raised $1 million from angels, including Peeyush Bansal of Lenskart, Anupam Mittal of People Group, and celebrities such as Olympian Neeraj Chopra and comedian Zakir Khan among others.
Market Presence
With its expansion plans, One Impression is expected to increase its market presence in India and globally. The startup’s planned expansion is projected to help it grow its average revenue rate to $40 million.
Key Players Involved
- Krafton: A South Korean gaming giant leading the funding round with $10 million investment.
- One Impression: Indian startup building an Amazon-like platform for influencer marketing.
- Apaksh Gupta: Co-founder and CEO of One Impression, overseeing the company’s expansion plans.
Conclusion
In the competitive landscape of influencer marketing, One Impression has emerged as a significant player with its innovative platform. The $10 million funding round led by Krafton is expected to help the startup expand its reach and increase its market presence in India and globally.
As the influencer marketing industry continues to evolve, One Impression’s unique approach and expansion plans make it an exciting company to watch.
