The Problem with Traditional Video Production
Product teams are often plagued by unused screen recordings and screenshots. Video production using these resources has been a time-consuming and expensive process. However, two former Microsoft employees have come up with a solution to this problem.
Meet Lica: The AI-Powered Video Creation Tool
Lica is an AI tool that creates tutorials and product videos out of screenshots and screen recordings. Founded in 2023 by Priyaa Kalyanaraman and Purvanshi Mehta, the startup aims to make video production easier and more accessible.
The Founders’ Background
Kalyanaraman has worked as a product manager at Microsoft, Snap, and Waymo, while Mehta was a data scientist and project manager at Microsoft. They met through mutual friends and decided to build Lica together. Their goal is to create a tool that can help everyday people communicate better using AI assistants.
How Lica Works
Lica’s AI assistant uses multimodal input processing to predict the sequence of action and product-specific media according to the user’s input. The company has focused on video production first, targeting prosumers and teams like product, customer success, and sales.
Key Features of Lica
- Video Generation: Lica can automatically add transitions, background music, and effects to screen recordings.
- Editing Tool: Users can manually add parts like text for narration and guide the AI assistant through prompts.
- AI Assistant: The tool provides a voice that users can customize according to their needs.
- Design Aesthetics: Lica understands design aesthetics well and ensures that the end product looks pleasant.
Pricing and Tiers
Lica offers a free tier with limitations on video length, downloads, and usage. Users can pay $49 per month for more features and customization options.
Market Competition
Companies like D-ID and Synthesia use avatars for tutorial videos or internal messaging. However, Lica differentiates itself by combining advanced AI capabilities with intuitive design in a single platform.
Accel’s Investment in Lica
Accel’s Sameer Gandhi believes that Lica has the right mix of quality of the team and its product approach. The startup is uniquely positioned to address a key market need that other solutions have yet to fully capture.
Conclusion
Lica is revolutionizing video storytelling with AI-powered video creation tools. With its user-friendly interface, advanced features, and competitive pricing, Lica is poised to become a leader in the market.
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